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Vision, mission, values

Mission

The mission of GK Apator is to provide customers with easy to use and intuitive solutions in the scope of effective management of all kinds of energy media.

Vision

The vision of GK Apator is the long-term maintenance of the position of the industry leader and expert in Poland, being one of the leading suppliers in Germany and Central and Eastern Europe and building the recognition of Apator brand on selected, other markets.

Objectives - Apator "closer to the customer".

According to the objectives of the new strategy, Grupa Apator wants to be even closer to the market and customers, offering its knowledge and competences, acting as a technological advisor who - in close cooperation with the customer - develops solutions tailored to its present and future needs.

Main goals

Grupa Apator assumes significant increase of the scale of operations in the perspective of 5 years based on the development of existing business and development of product portfolio in the direction of advanced solutions for energy media management, including smart class solutions and systems for active management of distribution networks.

The Group will continue to operate on the basis of 3 business segments, i.e. electricity (former name of the segment: smart grid), water and heat, and gas, with a gradually separated common area of systems and solutions for all types of media.

Financial goals

  • increase in EBITDA to ca. PLN 220 million in 2023. (average annual growth rate of ca. 13%), including the segment:

                - electricity PLN 100 million,
                - water and heat PLN 90 million,
                - gas PLN 30 million,

  • revenues from sales at the level of ca. PLN 1.4 billion in 2023. (average annual growth rate of approx. 8%), including the segment:

               - electricity PLN 620 million,
               - water and heat PLN 460 million,
               - gas PLN 320 million.

Geographical cover

The strategy assumes:

  • maintaining a strong position on the domestic market,
  • growth of shares in strategic markets (Germany, Central and Eastern Europe),
  • taking advantage of sales opportunities on other European markets.

Grupa Apator assumes significant increase in the value of sales to foreign markets and maintenance of high share of export in total sales (over 50%).

Investments, dividend

The accumulated capital expenditures over the period of 5 years were assumed at the level of approximately PLN 380 million. It is planned to finance investments from the obtained funds, funds released from unused assets and loans. At the same time Grupa Apator maintains the implementation of the current dividend policy.

The strategy of Grupa Apator foresees also an increase of effectiveness through:

  • further, broad automation and robotization of production processes,
  • expansion of the competence centre in the scope of electronics production in Ostaszewo,
  • optimisation of the Group (simplification of the capital structure, e.g. mergers, further development of common functions),
  • reduction of the costs level through better use of group resources and competences (e.g. coordination of activities in the following areas: purchasing, inventories, logistics).

Innovations

The strategy assumes a new approach to innovation through, among other things, the creation of competence centres for research and development in the Group, strengthening of R&D teams and Product Managers, as well as the creation of an additional fund for the development of innovative ideas.

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